Power Balance Against the Ropes

By now you’ve all heard about the ACCC’s ruling against Power Balance, and the statement they had to put on the Australian Power Balance website.

This of course generated tons of buzz around the world. It’s caused enough of an issue that the US Power Balance website posted this statement.

Power Balance products work. The existing reports out there are fundamentally incorrect. Power Balance did not make any claims that our product does not perform.

We are committed to bringing our performance technologies to every athlete in the world from professional to amateur to recreational. Our community of believers continues to grow each week. While our previous claims in marketing ads are not up to Australia’s ACCC standards – we stand behind our products. The belief of thousands of consumers and athletes who wear our products are not wrong.

A preliminary study recently conducted on the product’s performance variables was commissioned and the findings have determined that the product does in fact provide a “statistically significant” result on the wearer’s performance. We are committed to further evaluating the product’s performance parameters so that we can continue to provide products that enhance the wearer’s lifestyle.

Numerous actual consumer testimonies supporting the wristbands’ performance were provided to the ACCC by Power Balance. Despite that, they requested Power Balance remove marketing claims until it could provide them with their narrow criteria of randomized, double-blind scientific studies that supports the use of those marketing phrases.

Power Balance voluntarily agreed to stop using those phrases. Power Balance believes and wants users to believe that we will do whatever it takes to appropriately, and with honor and integrity make our products available to every consumer in every market in the world.

Hrm, a study? I ended up emailing the company asking them for more information about this study. The reply was filled with lots of marking talk and skating the law about what they can actually claim, but here’s the important bit in the email I got from Power Balance.

Currently the only scientific studies that have been done were measuring lead content and also measuring radiation to insure there are no harmful effects. One done by a Professor at Yale Testing for radiation and the other by a Texas based 3rd party organization called Intertek. Both studies came back with no harmful effects.

So, the official website says they’ve done studies on the effectiveness, but when you email them about the studies, none exist. Only studies on safety have been done.


Power Balance products work. The existing reports out there are fundamentally incorrect. Power Balance did not make any claims that our product does not perform.

We are committed to bringing our performance technologies to every athlete in the world from professional to amateur to recreational. Our community of believers continues to grow each week. While our previous claims in marketing ads are not up to Australia’s ACCC standards – we stand behind our products. The belief of thousands of consumers and athletes who wear our products are not wrong.

A preliminary study recently conducted on the product’s performance variables was commissioned and the findings have determined that the product does in fact provide a “statistically significant” result on the wearer’s performance. We are committed to further evaluating the product’s performance parameters so that we can continue to provide products that enhance the wearer’s lifestyle.

Numerous actual consumer testimonies supporting the wristbands’ performance were provided to the ACCC by Power Balance. Despite that, they requested Power Balance remove marketing claims until it could provide them with their narrow criteria of randomized, double-blind scientific studies that supports the use of those marketing phrases.

Power Balance voluntarily agreed to stop using those phrases. Power Balance believes and wants users to believe that we will do whatever it takes to appropriately, and with honor and integrity make our products available to every consumer in every market in the world.

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  1. Pingback: Communicating (pseudo) Science: The case of Power Balance | Blogs | 24 Media Labs

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